
Department of Commerce Figures Show Loss of 90 Million Travelers Sinced 9/11
H&MM Week In Review
The Department of Congress figures reveal that overseas travel to the U.S. remains below pre-9/11 levels in six of the top eight overseas markets. Travel to the U.S. in 2006 fell further in five out of the top eight overseas markets. A 2006 survey of overseas travelers conducted by the Discover America Partnership found negative perceptions of the U.S. entry process to be the greatest deterrent to visiting the country.
While the overall number of international visitors to America finally returned to pre-9/11 levels in 2006, travelers from Canada and Mexico account for the increase. Overseas travel has declined by 17 percent since 2001.
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Origin of Visitor-----2000-----2005-----2006
(000s) (000s) (000s)
International Total---51,238---49,402---51,061
1. Canada-------------14,667---14,865---15,993
2. Mexico-------------10,596---12,858---13,400
3. United Kingdom------4,703-----4,345----4,176
4. Japan---------------5,061-----3,884----3,673
5. Germany-------------1,786-----1,416----1,386
6. France--------------1,087-------879------790
7. South Korea-----------662-------705------758
8. Australia-------------540-------582------603
9. Italy-----------------612-------546------533
10. Brazil---------------737-------485------525
Source: U.S. Department of Commerce, Office of Travel and Tourism Industries
The Commerce figures come as the U.S. Congress is beginning to take action. On March 13th, the U.S. Senate passed positive reforms to America’s travel process as part of legislation (S. 4) designed to strengthen the nation’s security by implementing concepts included in the 9/11 Commission report. These improvements, consistent with the proposals outlined in the Discover America Partnership’s Blueprint, demonstrate an increasing desire on Capitol Hill to reverse the decline.
The importance of overseas travel is reflected in countless studies showing that those who have visited America have more favorable opinions of the country and are more likely to support U.S. policies. Moreover, an increase of 10 million more visitors could create 190,000 new American jobs, $16.5 billion in new spending and nearly $3 billion in new tax revenue.
In addition to the critical improvements contained in the Senate bill, many more steps are necessary to regain the 60 million travelers lost over the past five years, including:
* Developing an International Registered Traveler program;
* Requiring the U.S. State Department to report to Congress on the resources it requires to process visa applicants in 30 days or less;
* Providing the U.S. State Department with the ability to conduct video conferencing and “mobile” consulate operations;
* Introducing customer service techniques at the nation’s airports; and
* Creating global promotion program to better explain U.S. policies and express the nation’s desire to welcome more visitors.
The Discover America Partnership – launched in September 2006 by some of America’s foremost business leaders, as well as hundreds of travel industry leaders – is an aggressive, Washington, D.C.-based, advocacy campaign designed to educate policymakers on the power of travel; highlight the unnecessary obstacles to welcoming more visitors; and, through extensive research, determine how the US can better compete for international visitors. More information on the Partnership can be found at www.poweroftravel.org.
Contacts
Discover America Partnership
Heather Epkins, 202-408-2172 (direct)
443-871-7131 (mobile)
or
For Discover America Partnership
Courtney Fox, 202-828-9757 (direct)